Advertisements are positive
part of life while others say that it is negative.
Advertisements
are positive as well as negative effects. So I discuss in this essay both kind
of effects. In a competitive society or in a capitalistic country like ours
advertisements are a necessity. Factories, mass-products, goods, shops and
firms sell them. The advertisements of these goods are meant to attract a wide
variety of customers to buy them. The production of goods without quick sale is
to no purpose.
We
have different kinds of advertisements to promote sale. Advertising that gives
information to about new products or about health and safety is called
informative advertising. These inform consumers about the range of goods and
service available to them.
The
kind of advertising that persuades people to buy things is called persuasive
advertisements. Persuasive advertising is directed at customers who do not need
to buy products very much. Then there is deceptive advertising. This makes
people believe products to be better than they are when customers buy the
products they realize the deception played upon them. Which makes the product
unpopular? When persuasive advertising becomes deceptive, the results are often
negative.
The
advertising of cigarettes, undesirable dress, expensive foods, harmful soft
drinks and time wasting games should be discouraged. Cosmetics and items of
make-up that cause waste of money and negative effects on the health should not
be put at public places.
The
advertiser who misinforms the public about their products and services and
about those of their competitors should be tried in courts of law and punished.
There should be strict laws for this, which should be carefully and forcefully
implemented.
The
visual or colour pollution caused by the numerous pictures, signs, slogans and
writings on billboards should immediately be checked. In the big cities, all
spaces around the main roads and public parks are clogged with these most of
which are a kind of nuisance. They take away the atmospheric openness and charm
of the skyline-the skyline which promotes health and vision.
In
any case, advertisements are something of a necessity in the modern world of competition.
They introduce the new products to the general public. Advertisements in
newspapers for jobs in government departments and private organizations are
highly useful. They help the office and agencies to get readily trained man
power from the public. They help the educated public to get jobs and
employments. The labour force gets work in government offices, market places
and production centers through newspaper advertisements.
The
government advertises its schemes and policies to inform the public and to make
it participate in them. It has advertised in the past its new housing plans,
saving schemes, educational policies, issuance of identity cards etc. off and
on. They introduce the new products to the general public for example, the
public comes to know readily of some new medicines for diseases, effective
techniques of constructing houses through companies having specialized
knowledge, availability of new methods of teaching and unusual educational
arrangements, new and useful fertilizers and equipment for agriculture that can
add very rapidly to agricultural production and so on.
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518)
